Climate change misinformation

Climate change misinformation sows skepticism creating the sense that there is a more extensive debate than there really is. Climate deniers spread baseless, unscientific climate denial harnessing the power of social media platforms.


Our research for this topic covers various issues.

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Greenwashing on Google

How Google Profits By Cleaning Big Oil’s Reputation

For the first time, the Center for Countering Digital Hate comprehensively details how Google enables Big Oil’s greenwashing. We reveal that nearly half of the $23.7 million spent on Google search ads by oil and gas companies in the last two years have targeted search terms on environmental sustainability. The five companies studied in this report, ExxonMobil, British Petroleum (BP), Chevron, Shell, and Aramco, have polluted our search results while Google raked in their dirty money.

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The Toxic Ten

The Toxic Ten How 10 fringe publishers fuel 69% of digital climate change denial

The science is undeniable - human activity is warming our planet at an ever-accelerating rate and leading to catastrophic climate change. Yet, ten publishers - The Toxic Ten - are spreading baseless, unscientific climate denial on their own websites and across social media. They are responsible for 69% of all interactions with climate denial content on Facebook. It's a climate denial propaganda machine funded in part by Google via ad revenue, and spread across the world via social media, in particular Facebook, who allow them to pay to promote their denial. We are calling on Facebook and Google to stop promoting and funding climate denial, start labelling it as misinformation, and stop giving the advantages of their enormous platforms to lies and misinformation.

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